Sabr Luxury started for two reasons: a passion for creating watches with meaning and purpose. Second, wanting our work to go beyond style — to make a real impact. That’s why we commit 25% of our Palestine Collection to charitable causes, including supporting Palestine through organizations like Islamic Relief Canada. Its bigger than us and will always be.

“Sabr” means patience — but it’s more than just waiting. It’s about staying strong through challenges, trusting in Allah’s plan, and remaining grounded no matter what life brings. At Sabr Luxury, it represents resilience, faith, and the strength to keep moving forward with purpose.

Today, we remain committed to the values that started it all. Every piece we create is a reflection of our journey, our growth, and our dedication to you.